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How the Patient Journey Has Changed Forever

It was a busy Tuesday morning when Dr. Lee glanced at her schedule and realized something unsettling. Four slots were empty. Again. One more no-show, another wasted opportunity. Sitting in that quiet office, she wondered: Why are patients not showing up in 2025?

 

The patient experience revolution

 

Meet Sarah, a working mom in her early 30s. It’s 7pm. She’s on her phone, juggling grocery shopping and her kids’ bedtime routine, and suddenly remembers: "We need dental check-ups." If Dr. Lee’s clinic doesn’t offer online booking, the moment passes. A voicemail, a callback, or a missed opportunity, because studies show:

  • 75% of consumers prefer to schedule appointments online, not via phone.
  • 70% say easy booking is a critical factor when choosing a healthcare provider.
  • 42% canceled healthcare visits due to inconvenient scheduling options. Sarah prefers self-scheduling later—that flexibility matters most.

Indeed, 62% of patients report that convenience of location and hours influences their choice, while 74% say easy access to scheduling boosts satisfaction

 

A missing link between booking and retention

 

Another patient, Mark, wishes he could confirm or reschedule on his own. Instead, he gets a call during work, he can’t talk. Fast-forward: he misses the appointment.

  • The average dental no‑show rate lands between 5–15%.
  • Automated reminders (WhatsApp/SMS/email) can reduce no‑shows by ~23–34%, recovering up to $50,000‑100,000/year for a single practice.
  • Text reminders? 70% of patients prefer them, and most messages are read within 90 seconds.

Mark’s story shows how reminders prevent revenue leakage and avoid staff chaos.

 

Modern patients expect more than care alone

 

When Sarah and Mark visited Dr. Lee, they didn’t just want clean teeth, they wanted respect for their time, transparent pricing, and friendly communication.

 

  • 86% of patients are willing to pay more for better service.
  • 69% say that modern technology improves their experience.
  • 78% value personalized and friendly care.
  • 90% consult online reviews before choosing a provider.

 

Being responsive digitally signals professionalism.

 

How modern tech transformed Dr. Lee’s practice

 

Dr. Lee partnered with Smylor. Here’s what changed:

  1. Online booking portal launched — patients like Sarah book anytime, avoiding phone waits.
  2. Automated WhatsApp, SMS and email reminders — no-shows dropped by 30% within months.
  3. Self-rescheduling links — patients could change appointments easily, lowering cancellations.
  4. Review collection system — positive feedback boosted search visibility and trust.
  5. Basic dashboard analytics — Dr. Lee tracked no-show patterns and adjusted workflows accordingly.

 

 

Why your practice can’t wait

 

Ignoring these expectations isn’t keeping costs low, it’s draining profit:

 

  • 65% of Millennials and Gen Z prefer booking online.
  • 48% would switch practices if digital tools were better elsewhere.
  • 80% of new dental patients research their provider online first.

 

You likely lose patients before they dial your number. And those who stay resent friction in the process, no matter how good your chairside skills are.

 

4 simple steps to match modern expectations

 

To meet modern patient expectations, start with four simple steps. First, add online scheduling so patients can book anytime, even after hours, showing your practice is accessible 24/7. Next, automate reminders and recalls to significantly reduce no-shows and recover lost revenue. Third, showcase patient reviews and transparent pricing to build trust and help attract the right kind of patients before they even walk through the door. Finally, collect data and optimize, use insights to adjust your scheduling, fine-tune reminder timing, and improve overall patient follow-up. These small changes can make a big difference.

 

Start here—with Smylor

 

If you're not sure where to begin, or how to implement these tools without overwhelming your team, Smylor can help.

 

We serve dental practices with:

  • Online booking modules
  • SMS/email reminders
  • Review collection & review-facing features
  • Workflow dashboards for cancellation trends, patient retention, and engagement metrics

 

We guide you from planning to execution, so your practice feels modern, efficient, and patient-loved without stress.

Sarah booked when it suited her. Mark showed up because he got a reminder. Dr. Lee’s empty chair became revenue again.

Modern patients demand digital ease, transparency, and respect. Providing that isn't just smart, it’s essential.

Need help modernising your practice? Smylor is here. Let’s make your clinic the one patients choose, and keep coming back to.

About the author

Stephen Pye

Entrepreneur in delivering effective marketing & sales process management online using cloud based applications. Offering services to the Fashion & Beauty, Cryptocurrency and Health Care sectors. Creator of the Business Metro, a simple business route planner for all businesses, which is currently used for our online appointment booking applications.

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